Real Life Media is a new communication platform that better aligns with how real people make real decisions, in real life.
We are re-working ‘mass advocacy’
as it offers advertisers higher levels
of consumer relevance, credibility,
engagement and trust…
because your consumers trust
real people.
Why Mass
Advocacy?
In real life, people don’t evaluate brands
on singular attributes, benefits or propositions.
They piece together a multitude of information
that is meaningful to them, and them alone.
Real Life Media is based in real-life advocacy,
where people share the combinations of attributes
and benefits that helped them make a real decision.
