are their households’
main grocery buyer*
intend to purchase a home
appliance in the next 12 months*
intend to purchase a new car
in the next 12 months*
would happily switch telco and utilities providers if they could get a better deal*
would happily switch financial service providers if they could get a better deal*
advocacy that influences in perpetuity
Source: WOM Network Consumer Survey 2022
More relevant. More credible.
More connected. More cost effective.
More simple to buy, deploy and measure.
And more likely to work in real life.
TVCs
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