Authenticity
= Trust

In real life, our decisions are heavily
influenced by the world around us.

Real Life Media is based in real-life advocacy, where consumers share the combinations of attributes and benefits that helped them make a real decision.

But who do
consumers trust?

There is a consistent trust hierarchy when it comes to brand recommendations.

Source: WOM Network Consumer Survey, May 2022

Our Process

Real people and real advocacy at scale

Real people conduct real life trials

We select a team of up to 500* real people based on your target consumer profile to put your product through its paces in real life.

Real ratings real reviews

Reviews, ratings, testimonials and UGC videos and photos are shared back into the WOM network by trial team members.

Peer-to-peer advocacy

All member content is packaged to deliver a digital centric advocacy campaign. Peer-to-peer; authentic content drives advocacy.

Real life advocates share their truth

The Real Life Media TV Crew visit real people at home to capture real opinions and insights in a format that leverages real life advocacy.

Advocacy amplified into real homes

Real Life Media TV spots amplified into real homes via competitive and measurable in real time media buys negotiated by Real Life Media.

Advocacy that influences in perpetuity

Trial and Review pages are optimised for organic search; ensuring that peer advocacy continues to influence preference and purchase in perpetuity.

Measuring campaign progress in real time

  • Client access to custom dashboard for every campaign. Can integrate client data sets.
  • Complete transparency in reporting.
  • Flexibility to pivot mid-campaign based on real-time insights.